BGH rules companies remain liable for Google ads

The Federal Court of Justice (BGH) has clarified that companies remain fully liable for Google ads that breach competition law, even if an algorithm generated the content independently.The ruling of 11 March (I ZR 28/25) underscores that the use of artificial intelligence and automated systems in online marketing does not remove legal responsibility from management.

The Federal Court of Justice (BGH) has ruled that companies are fully liable for Google ads that violate competition law, even when the content was generated independently by an algorithm.

The decision of 11 March (I ZR 28/25) makes clear that the increasing use of artificial intelligence and automated systems in online marketing does not release company management from legal responsibility.

This article was created with AI based on various sources.