Market Snapshot
Nike Inc. (NYSE:NKE) closed at $35.40 on 29 Sep 2026, down 2.33 % for the week.
- Yearly change: –51.13 %
- 52‑week high: $74.78 (10 Oct 2025)
- 52‑week low: $35.16 (29 Sep 2026)
- Market cap: $53.98 bn
- Price‑earnings ratio: 17.06
The company reports revenue of $11.21 bn for Q1 FY 2027, missing consensus by $110 m, and forecasts a 7–9 % decline for the full year. Operating expenses are rising, prompting a new “Pace” program that targets $2.5 bn in savings by 2031.
Revenue Trends and Market Pressure
Nike’s first‑quarter revenue fell 4 % YoY, driven largely by a 22 % drop in Greater China sales and a 28 % slump at Converse. Direct‑to‑consumer (DTC) revenue declined 8 %, while the digital segment fell 13 %. North American sales showed modest growth (2 %) but were insufficient to offset losses elsewhere.
The company’s strategy involves consolidating its geographical divisions and reducing discounting to strengthen wholesale relationships. The “Pace” transformation seeks to modernise supply chains and cut costs through organisational realignment and a new campus in India. Analysts note that the programme’s $1 bn pre‑tax cost could weigh on earnings in the short term.
Guidance and Analyst Outlook
RBC lowered its target price from $45 to $40, citing a weaker revenue outlook and higher discounting. Deutsche Bank cut its target to $37 while maintaining a “hold” rating. Goldman Sachs trimmed its target to $38, describing the situation as “negative.”
Despite the downward revisions, a handful of analysts (e.g., BTIG) reaffirmed buy ratings with higher targets, suggesting some optimism about the turnaround. The consensus EPS for FY 2027 is $1.15–$1.35, modestly below the previous forecast of $1.66–$1.67.
NIKE INC Stock Performance and Ratios
| Category | Value |
|---|---|
| Symbol | NKE |
| ISIN | US6541061031 |
| Last Close (09/29/2026) | $35.40 |
| Market Cap | $53,980,000,000.00 |
| P/E Ratio | 17.06 |
| Price/Sales Ratio | 1.14 |
| Price/Book Ratio | 3.57 |
| 52W High / Low | 74.78 / 35.16 USD |
| Daily Change | -0.71% |
| Weekly Change | -2.33% |
| Monthly Change | -7.79% |
| Yearly Change | -51.13% |
| Shares Outstanding | 1,506,138,393 |
| Dividend | $4.55 |
| Exchange | New York Stock Exchange (America/New_York) |
Risks and Catalysts
Risks
- Persistent weak demand in China and other key growth markets.
- Ongoing inventory excess and promotion pressure.
- Potential impact of global inflation on consumer spending.
Catalysts
- Successful implementation of the Pace program could deliver the projected $2.5 bn in savings.
- A rebound in North American and lifestyle segments, particularly if new product launches resonate.
- Any improvement in wholesale partnerships could stabilise margin pressure.
Conclusion
Nike’s recent earnings miss and revenue decline have pushed the share price to a 12‑year low, but the company has outlined a clear cost‑reduction roadmap and is working to restore balance between DTC and wholesale channels. While analyst targets have trended down, some retain a neutral stance, viewing the current low as a potential buying opportunity if the turnaround programme takes hold. Investors should monitor the progress of the Pace initiative and watch for signs of demand recovery in key regions before making any portfolio adjustments.
